GBCC's Captive Audience Ad Program was developed to help ministries promote events, particular needs, and registration deadlines when use of the newspaper must be supplemented.  Captive Audience Ads are 8 ½ x 11 in size and are placed on the inside of restroom stall doors, above urinals, and above diaper changing stations.  There are 44 Captive Audience Ads.

Captive Audience (CA) Ad Guidelines

• CA Ads many only be used to promote GBCC sanctioned events.
• CA Ads must be specially designed to fill the entire 8 1/2 x 11 inch ad space.  Smaller ads/brochures/business cards may not be used.
• Use of CA Ads must be scheduled in advance by calling the GBCC office.
• No unauthorized person may place unauthorized ads.
• Ads may stay up no longer than 3 weeks in advance of an event. 
• Should another ministry request the use of the program; GBCC may require ad space to be shared.
• Each ministry should design it's own CA Ads.  GBCC will help design ads as a backup, as needed. 
• Ministries must supply ad copy to GBCC one week prior to placement.
• GBCC has the right to refuse an ad that does not meet with GBCC's standards.
• Whenever a CA Ad is not in use by a ministry, GBCC will make creative use of the space.

Designing a CA Ad

The important thing to remember when designing a CAP ad is to use big photos and minimal copy.  A picture says a thousand words.  Use a photo to illustrate your point and direct people where to get more information.

Also, resist the temptation to put names and phone numbers on your ad.  How many guys have a pen and paper on them when they are standing at a urinal?  Direct them to visit the brochure rack or Community Connection for more information.

Be sure to use the same photos, font, color, etc… as the brochure you may be referring them to.  Continuity is the key to successful advertising!